Karim Nassar

Beirut-born and finance-hardened, Karim Nassar spent the better part of two decades inside the operations machinery of a major consumer lending brand before walking away to ask the questions he never had time for. His consulting practice, which he ran from 2016 through 2022, put him in rooms with borrowers whose situations rarely matched the products designed for them — a mismatch he now treats as a subject worth investigating properly. Every piece he writes starts with a puzzle, not a conclusion.